Our thoughts are with the people of Gatlinburg, TN and the Great Smoky Mountain region after the devastating wildfires and tornados that struck their communities last week. As gateways to the Great Smokies, these communities represent some of the best that outdoor recreation has to offer and these tragedies have deeply impacted many in the ChacoNation – our friends, family, retailers, and their staff.

The Tennessee Red Cross is working tirelessly to recover missing residents and provide assistance to the many thousands of people who have lost their homes, livelihoods, and loved ones in the tragedy. But urgent action is still needed and we’ve partnered with our parent company, Wolverine Worldwide, and the Tennessee Red Cross to support the recovery efforts.

Beginning with our initial $5,000 pledge, we will offer a 2:1 match on any new donations. For every $1 donated, the company will contribute $2, up to an additional $20,000. All donations will benefit Tennessee Disaster Relief.

We hope you’ll join us in making a donation and supporting our #ChacoNation family during this trying time. To learn more about Tennessee Disaster Relief and their recovery efforts, visit RedCross.org.