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A flourishing box canyon nestled in the San Juan mountains and atop the San Miguel river has been taken over by colorful rhythms and dancing festivarians.  Day ONE of the Telluride Bluegrass Festival has proven to be the busiest and biggest of them all, breaking all attendance records since it began thirty-eight years ago.

The Chaco booth is positioned conveniently between the New Belgium booth, offering delicious cool brew at any hour of the day and Leave No Trace, a long standing partner of Chaco.  Lesson ONE of attending a high altitude summer time festival is stay hydrated, so with a fresh brew in hand and layers of sunscreen covering every ounce of exposed skin, we met day one with grace and enthusiasm.  To the tunes of the bagpipes, the gates opened at 10am.  Festival attendees sprinted their hearts out to obtain the best spot for the day, leaving those non-sprinters in the dust and without choice seats.  Regardless, smiles abound like the mountain waterfalls that surround us, gushing and overflowing with richness.

ReChaco is the hit of this festival and close to tears, a man thanked us today for building him a custom pair of Chacos.  The line to make Chaco bracelets out of left-over webbing began at 10:05 and around 6:00pm we kindly had to ask people to come back tomorrow because it was time to close the booth down.  It is through these heart felt interactions that we feel most connected to our Chaconians and they, to the brand.  As we tied bracelet after bracelet onto people's wrists and ankles, the common response was: "Tie that knot tight, because this bracelet is never coming off."  From the bracelets $200 of donations were made today for the San Miguel River Guides.

 

We also sold sandals today to many who have worns Chacos before.  Sales were also peppered with those who had never heard of the brand, but who had wandered into the booth attracted by the vibrant colors and visual appearance of support on our footbeds.  Joined by our local retailer, Jagged Edge, we were and are able to offer a wide variety of footwear as colorful as some of our Chaconians and as comfortable as a seat under the shade after a long day of hot sun.

We are stoked about the next three days of music, good people and festival LUV ...so please come find us, if you are in the area!  If you need a re-web, desire a custom webbing, a bracelet or fancy a new pair of dancing sandals ...we've got the perfect solution for your feet. 

Signing off until tomorrow, with visions of Chaconians dancing in our heads!

xo

Comments (1)

By ShortieGrace 6/21/2013

I wish the bracelets would sell online(:

What's a Chaconian?

You are Chaco!

Chaconians are our pride and joy! They pound pavement, trails, and waves. They teach, reach, and perform. They're people who trust their Chacos, and we're honored to support them.